Unilever History and Business Opportunity
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Unilever has been a purpose-driven company and this spirit has shone through in every step of their journey. It all started back in 1887, when William Lever, the founder of Lever Brothers, registered the Sunlight trademark in South Africa (SA). Undaunted by a crippling drought that prevailed on his first visit, and an as-yet undeveloped economy, Lever saw a manufacturing future for the country, and it wasn't long before the company set up its first South African factory at Maydon Wharf in Durban in 1911. In 1887, upon visiting South Africa, Lever Brothers saw a/n ____.
a. opportunity
b. strength
c. weakness
d. threat
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Hi Precious, let's solve this reading comprehension question together.
Analyzing the Text
The question asks us to identify what William Lever saw in South Africa when he first visited in 1887.
The Question
In 1887, upon visiting South Africa, Lever Brothers saw a/n ____.
Let's look closely at the passage. It mentions that despite a drought and an undeveloped economy, Lever saw a manufacturing future for the country.
When we see someone looking past challenges like a 'crippling drought' and an 'undeveloped economy' to envision a 'manufacturing future,' they are identifying a possibility for success.
This is a classic business term for identifying potential.
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