Emotional Arousal in Consumer Behavior
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29. How does buying something affect consumers' emotions?
A) It gives consumers a feeling of achievement.
B) It causes consumers to have damaging thoughts.
C) It influences every decision consumers make before purchasing.
D) It leads to a condition of discomfort and misery.
E) It results in a feeling of regret for purchasing too much.
This question includes visual content: The image shows a page from an educational book containing an English reading passage followed by a multiple-choice question labeled 29. There are handwritten notes in Turkish beneath the paragraph, a green checkmark symbol in the middle, and various handwritten annotations (plus and minus signs) next to the answer choices. The background is a white page with gray text, and there's a blue pen visible on the right side.
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Hi Didem, let's look at this reading comprehension question about how buying affects consumer emotions according to the passage.
Reading Comprehension
Topic: Consumer Emotions
The question asks: How does buying something affect consumers' emotions? To find the answer, we need to scan the text for keywords like emotions, purchase, and feeling.
Look at the very first sentence. It states that consumers purchase products to experience certain emotional states or achieve emotional goals.
Consumers purchase products [...] to experience certain emotional states or achieve emotional goals.
The second sentence explains that these emotions can create a feeling of pleasure or satisfaction, or help them avoid a feeling of displeasure.
Emotions can create a feeling of pleasure or satisfaction.
Now let's evaluate the options based on these findings. Option A says it gives consumers a feeling of achievement.
A) It gives consumers a feeling of achievement.
This aligns perfectly with the text's mention of achieving emotional goals and receiving satisfaction.
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